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The XIV architecture, was originally designed to store unstructured or semi-structured data: medical images, music, videos, Web pages, presentations, documents, and similar files. IBM has characterised Web 2.0 storage as being used by companies facing phenomenal storage growth who need one storage platform that can scale up from megabytes to petabytes of storage in just a few years. The Web 2.0 core data storage problem is exponential growth. IBM XIV fits that because it can scale as needed, and it's also self-optimising and self-healing. That latter trait fits in with IBM's past emphasis on autonomic computing. In IBM's view, the Web 2.0 storage market is real. Existing enterprises are facing unstructured and semi-structured data storage problems. De-duplication technology is a response to that. The unstructured data growth rate has been exponential in social-networking type businesses where growth can be from nothing to millions of users generating their own content in eighteen to twenty four months. We are all aware of the reality of YouTube, FaceBook, Twitter, Flickr and others……and we have seen that IBM XIV technology can be used for this.
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